What does SEO mean?
Search engine optimization (SEO) is a set of strategies and best practices aimed at optimizing a website’s content to rank higher in search engine results pages (SERPs). It is a process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
SEO involves a range of techniques, including keyword research and content optimization, as well as link building and other search-engine-friendly techniques, that can help a website rank higher in SERPs.
