What is a Backlink?
A backlink, also known as an “inbound link” or “incoming link,” is a link from one website to another. Backlinks are important for search engine optimization (SEO) because they indicate the popularity and relevance of a website.
Search engines like Google use backlinks as a way to measure the authority and credibility of a website and use this information to determine the website’s search engine ranking.
Backlinks can be divided into two types: do-follow and no-follow.
Getting backlinks from high-quality, authoritative websites is considered to be one of the most important SEO strategies. It’s important to remember that not all backlinks are created equal and getting many backlinks from low-quality websites can actually harm your website’s ranking.