What is a Long-Tail Keyword?
A long-tail keyword is a specific, highly-targeted keyword phrase consisting of multiple words (usually 3 or more words), typically describing a specific niche or product.
Long-tail keywords are used in search engine optimization (SEO) and pay-per-click (PPC) advertising to reach highly specific and motivated customers who are more likely to make a purchase or take a desired action. They generally have lower search volume but higher conversion rates compared to more general, short-tail keywords.
