PPC (Pay Per Click)

What is the definition of PPC (Pay Per Click)? Learn what you need to know about this term.

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What does PPC mean?

PPC stands for “Pay-Per-Click,” which is a type of digital advertising where advertisers pay each time a user clicks on one of their online ads. It is a common model used in search engine advertising and social media advertising.

SEO tools such as SE Ranking and Serpstat can help you discover which sites are using paid advertising to help drive traffic.