Long-Tail Keyword

What is the definition of Long-Tail Keyword? Learn what you need to know about this term.

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What is a Long-Tail Keyword?

A long-tail keyword is a specific, highly-targeted keyword phrase consisting of multiple words (usually 3 or more words), typically describing a specific niche or product.

Long-tail keywords are used in search engine optimization (SEO) and pay-per-click (PPC) advertising to reach highly specific and motivated customers who are more likely to make a purchase or take a desired action. They generally have lower search volume but higher conversion rates compared to more general, short-tail keywords.