CRM (Customer Relationship Management)

What is the definition of CRM (Customer Relationship Management)? Learn what you need to know about this term.

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What does CRM mean?

CRM stands for “Customer Relationship Management.” It refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.

CRM often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Some popular CRM and customer service platforms include: