B2B (Business to Business)

What is the definition of B2B (Business to Business)? Learn what you need to know about this term.

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What does B2B mean?

B2B stands for “Business-to-Business,” which refers to transactions or dealings between companies rather than between a company and an individual consumer.

B2B transactions often involve the exchange of goods and services on a larger scale, with a focus on building long-term relationships and improving the supply chain for both companies involved.

In affiliate marketing, a specific affiliate network that is designed specifically for B2B SaaS companies is PartnerStack.