What is a SERP Feature?
A SERP Feature is any additional information or functionality displayed on a Search Engine Results Page (SERP) beyond the traditional list of result links. Some common examples of SERP features include:
Rich snippets: Additional information displayed below a website’s title and description, such as ratings, reviews, or prices.
Featured snippets: A brief answer to a user’s search query displayed at the top of the SERP.
Image Pack: A group of images displayed on the SERP related to the user’s search query.
Video Pack: A group of videos displayed on the SERP related to the user’s search query.
Local Pack: A list of local businesses related to the user’s search query, along with maps and address information.
News Box: A list of news articles related to the user’s search query.
Some other SERP features that can appear in search results include:
Shopping Results
Knowledge Graph
Twitter Results
People Also Ask
AdWords Ads
Top Stories
Local Inventory Ads
Job Postings
Flights
Reviews
Local Service Ads
Sitelinks
These features are designed to provide users with a more comprehensive and useful search experience and can play a crucial role in determining the visibility and success of a website on the SERP.
SEO toolkits can help website owners design their content to increase their chances of showing up in SERP features.
