Press Release

What is the definition of Press Release? Learn what you need to know about this term.

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What is a Press Release?

A press release is a written or recorded communication that is directed at members of the news media for the purpose of announcing something newsworthy.

Press releases are typically issued by companies, organizations, government agencies, and individuals to share information about new products or services, financial performance, personnel changes, events, and other topics of interest. Press releases are often included as part of a larger marketing campaign.

They are typically written in a standard format and follow a specific structure, including a headline, dateline, introduction, body, and boilerplate (a standard section at the end of the release that provides background information about the issuing organization).

Press releases are often distributed to media outlets via email, wire services, or a news release distribution service, and are intended to generate coverage in newspapers, magazines, online publications, radio, and television.

Some popular press release services include: