Lead Magnet

What is the definition of Lead Magnet? Learn what you need to know about this term.

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What is a Lead Magnet?

A Lead Magnet is an incentive offered by a business to attract and collect the contact information of potential customers, typically through a form on a landing page.

Lead magnets can take various forms, such as an e-book, webinar, email course, template, checklist, etc. The goal is to entice visitors to exchange their contact information for access to valuable content, with the ultimate objective of converting them into paying customers.

A lead magnet is a marketing tactic used in e-commerce and affiliate marketing, and a way to make money on blogs.