Last-Click Attribution

What is Last-Click Attribution?

Last-click attribution is a digital marketing attribution model that gives 100% credit to the last touchpoint (or last interaction) before a customer makes a purchase, typically the link or ad that was clicked immediately before the sale was made. It assumes that the last interaction was the most influential in leading a customer to make a purchase.

Last-click attribution is an alternative to first-click attribution and is often used in affiliate marketing.