Last-Click Attribution

What is the definition of Last-Click Attribution? Learn what you need to know about this term.

1 minuteEstimated read time

Glossary Categories

DISCLOSURE: Some of the links in this article may be affiliate links, which may provide compensation to us from the service providers at no cost to you if you decide to use their services.

What is Last-Click Attribution?

Last-click attribution is a digital marketing attribution model that gives 100% credit to the last touchpoint (or last interaction) before a customer makes a purchase, typically the link or ad that was clicked immediately before the sale was made. It assumes that the last interaction was the most influential in leading a customer to make a purchase.

Last-click attribution is an alternative to first-click attribution and is often used in affiliate marketing.