What does EPC mean?
In affiliate marketing, EPC stands for “Earnings Per Click.” It is a metric used to measure the performance of an affiliate marketing campaign.
EPC is calculated by taking the total earnings generated by the campaign and dividing it by the number of clicks received. The result is the average amount of money earned for each click.
The higher the EPC, the more successful the campaign is considered to be. It is often used as an indicator of the potential earnings for an affiliate marketing campaign and is used by affiliates to determine which merchants or products they want to promote.