What does CTR mean?
CTR stands for “click-through rate.” It is a metric used in advertising, affiliate marketing, and SEO to measure the effectiveness of an advertisement or marketing campaign.
It is calculated by taking the number of clicks on an ad or link and dividing it by the number of times the ad or link was shown (or “impressions”). The resulting percentage is the click-through rate.
For example, if an ad is shown 100 times and receives 10 clicks, its CTR would be 10%.
CTR is a good indicator of how well an ad or campaign is performing, as a higher CTR generally indicates that the ad is more relevant and engaging to the audience it’s being shown to.
It is widely used in online advertising, email marketing, and affiliate marketing to measure the effectiveness of different campaigns and to optimize them for better performance.