CPL (Cost Per Lead)

What is the definition of CPL (Cost Per Lead)? Learn what you need to know about this term.

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What does CPL mean?

CPL stands for “Cost Per Lead” and is an advertising metric used to measure the cost of acquiring new leads.

It is calculated by dividing the total cost of an advertising campaign by the total number of leads generated by the campaign.

CPL is a useful measure for businesses to understand the financial impact of their advertising efforts. It can also help businesses compare different campaigns and determine which ones are the most cost-effective in terms of acquiring new leads.