Conversion Rate

What is the definition of Conversion Rate? Learn what you need to know about this term.

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What does conversion rate mean?

Conversion rate is a metric used in digital marketing, such as paid advertising and affiliate marketing, to measure the percentage of visitors to a website or landing page who take a specific desired action. This action can be a purchase, a form submission, a phone call, or any other action that the business considers valuable.

Conversion rate is an important metric for businesses to track because it helps them understand how effective their website or landing page is at converting visitors into customers.

A high conversion rate indicates that the website or landing page is effectively persuading visitors to take the desired action, while a low conversion rate suggests that there may be issues with the website or the marketing campaign that need to be addressed.

Conversion rate optimization is the process of improving the website or landing page to increase the conversion rate, which can be done by testing different elements like headlines, images, colors, or copy.