What is an advertiser?
In affiliate marketing, an advertiser is a company or individual that owns the product or service being promoted by affiliates. Other common names for an advertiser include merchant and seller.
The advertiser typically provides the marketing materials, such as banners or links, that affiliates can use to promote the product or service.
They also set the commission rate that affiliates will earn for any resulting sales. Advertisers pay the commission to the affiliate for the sales made through the affiliate’s referral.
The advertiser’s goal is to increase sales and reach a wider audience through the efforts of its affiliates.
